Tracy Baumann

Chief Operations Officer at Simple Thread

Tracy Baumann has a diverse work experience spanning over a decade. From 2010 to 2014, they worked as a self-employed E-Marketing/Social Media specialist, managing multiple client accounts and handling media relations and online marketing. From 2011 to 2015, Tracy worked as a Training and Workshop Unit Coordinator at IFDC, where they coordinated training programs, developed marketing strategies, and managed social media accounts. In 2015 and 2016, they served as a Marketing and Trade Show Coordinator at HPS Schönox, where they implemented marketing communication projects and focused on maximizing the company's exposure in the trade show marketplace. From 2016 to 2018, Tracy worked as a Corporate Marketing Coordinator at ATI Decorative Laminates, where they created and executed marketing plans and wrote industry-related blog articles. From 2018 to 2023, they held multiple roles at The Brooks Group, including Marketing Operations Specialist, Director of Marketing, Vice President of Brand and Client Engagement, and finally Executive Vice President, responsible for leading executive leaders and driving operational effectiveness and profitability. In 2023, Tracy joined Simple Thread as the Director of Marketing.

Tracy Baumann holds a Master's Degree in Business, Management, Marketing, and Related Support Services from the University of North Alabama, which they obtained from 2012 to 2014. Prior to that, they completed their Bachelor's Degree in Design and Visual Communications, General at Ringling College of Art and Design during the period of 2001 to 2005.

In addition to their formal education, Tracy has obtained several certifications to enhance their skills and knowledge. Tracy completed the EOS Integrator Masterclass at EOS Worldwide in August 2022. Tracy also completed the Leadership Jumpstart program at Grinnell in January 2020. Tracy has further honed their expertise in sales and marketing through certifications like IMPACT Selling from The Brooks Group in March 2018 and content marketing and inbound certifications from HubSpot Academy in the same year. Tracy demonstrated their proficiency in HubSpot Marketing Software by obtaining a certification from HubSpot Academy in June 2018.

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