Paula Rueda is a seasoned UX and digital strategy professional with extensive experience in enhancing user experiences across various platforms. With a Bachelor of Arts in Sociology and a Certificate in Innovation, Technology, and Society from Concordia University, Paula has held positions as a UX & Digital Strategy Specialist at District 3 Innovation Centre, where research for clients like MovingWaldo and TD Bank was conducted to improve design and user engagement. At MCI Canada, Paula served as a Digital Strategist, driving digital transformation through intuitive website and mobile app design. In the role of Experience Strategy Lead at Yellow Pad Sessions, strategies were designed to optimize visitor engagement and event experiences. Currently, as a Customer Success Specialist at Simplero, Paula provides technical support and guidance to enhance customer usage of the platform.
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