Manuel Lara

Manuel Lara currently serves as the Business Development Manager at Simpleview since May 2023. Prior to this role, Manuel worked at Turismo y Planificación Costa del Sol from April 2002 to May 2023, where positions included Director de marketing, Gerente Marketing Turístico, and Director de Transformación digital y Promoción Turística. Responsibilities encompassed managing over 200 global marketing actions and budgets exceeding 6 million euros, merging digital and traditional marketing strategies for greater efficacy. Manuel holds multiple advanced degrees, including an MBA Executive and a Master's in Marketing and Communication. Further qualifications include professional training in digital transformation, project management, and leadership, alongside certifications in digital analytics and community management.