Barbara Cassou is a strategic and accomplished Vice President of Revenue Operations and Enablement with decades of sales leadership experience. Currently serving at Simpli.fi, Barbara drives Revenue Operations and Enablement while previously holding the role of Vice President of Sales Enablement at Vericast, where they led a Sales Enablement team supporting diverse revenue organizations. With a strong background in sales processes and digital transformation, Barbara has cultivated collaborative partnerships that enhance sales effectiveness and accountability. Prior experiences include various roles at Valassis, where they collaborated with sales leaders to execute impactful training aligned with business strategies. Barbara's academic pursuits in Textiles Design and Consumer Economics continue at the University of Delaware.
Location
Washington, United States
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