Bob A. Ricks is a seasoned Life Insurance sales professional with over 30 years of experience, currently serving as the Partner and Vice President of Sales for the Elite Producer Group at Simplicity Group. Previously, they held leadership roles at prominent companies such as Lincoln Financial Group, Protective Life, and Securian Financial, where they were instrumental in driving life sales and providing strategic support to advisors. Ricks has a proven track record in wholesale sales and business development, specializing in wealth transfer, wealth protection, and asset management strategies. They earned a Bachelor of Science degree in Human Development, Family Studies, and Related Services from Texas Tech University.
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