Zobia Hakim

Zobia Hakim is an experienced marketing professional currently serving as Marketing Manager at SimpliFi since June 2023. Previously, Zobia held the position of Brand Manager at CreditBook from July 2022 to May 2023, where responsibilities included brand planning, marketing strategy alignment, and market research. Prior to that, Zobia worked as Senior Strategy & Planning Manager at Digitz Digitas from June 2017 to June 2022, managing high-profile clients such as Coca-Cola Pakistan and L’Oréal Pakistan. Achievements during this tenure include securing 16 pitch wins and receiving multiple industry awards for effective marketing campaigns. Zobia's earlier roles included Assistant Manager Strategy and Account Manager at Digital HeadQuarters. Zobia holds a Bachelor of Science degree in Communication and Media Studies from the Institute of Business Management.