Simplified Media Agency (SMA) is a multi-award-winning strategic communications, marketing, and public relations consultancy partnering with founders and leadership teams during moments of growth, transition, and increased visibility.

Founded by Michele Iapicco, SMA operates as an embedded communications partner — leading brand strategy, public relations, and integrated marketing efforts that shape how organizations are understood by the audiences that influence their future.

Our work sits at the intersection of strategy, credibility, and growth. We help organizations define their narrative, align internal and external communications, and translate vision into clear, market-facing positioning.

SMA is intentionally structured to provide senior-level communications leadership. We guide how organizations show up across media, stakeholders, and the broader market — often shaping narrative before it becomes public, aligning marketing with leadership intent, and protecting reputation as companies scale.

Our experience spans design and architecture, lifestyle, technology, education, nonprofit, health, and founder-led organizations — particularly those navigating expansion, increased visibility, or complex stakeholder environments.

We maintain a deliberately small client roster to ensure depth of partnership, discretion, and strategic focus.

SMA works with leaders who value judgment over volume, clarity over noise, and long-term credibility over short-term attention.

Recognized Work:
• 2026 PRSA Silver Anvil Award Finalist (Community Relations – Associations/Nonprofits)
• 2026 San Antonio Business Journal 40 Under 40 (Founder, Michele Iapicco)
• 2025 Davey Award – Silver (Integrated Campaign: Promotional & Branding)
• 2025 PRSA San Antonio El Bronce Excellence Award (Pinterest Marketing Campaign Driving Measurable Growth)

Simplified Media Agency

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