Anshul Agarwal

Senior Director Performance Marketing at Simplilearn

Anshul Agarwal has a strong background in digital marketing and has held various roles in this field for different companies. Anshul began their career as a System Engineer at Tata Consultancy Services, where they served as a Team Lead and was responsible for promotions handling, information flow, release management, and support for better management reporting. Anshul worked on databases such as MySQL and utilized SAP and CMS platforms.

Later, Anshul joined People Interactive as a Digital Marketing Intern, where they conducted in-depth analysis of online marketing channels and strategies used by Shaadi.com and its competitors.

Anshul then moved on to Jigserv Digital Private Limited as an Account Manager, where they designed campaign strategies and generated leads for top business schools. Anshul also worked on SEO, monitored campaigns on Google Analytics, Google AdWords, and Facebook, and gained hands-on experience in different types of campaigns.

Anshul's next role was at ERUDITUS Executive Education as a Digital Marketing Manager. Anshul executed marketing campaigns for top business schools and was responsible for global digital marketing for EMERITUS Institute of Management.

Following that, they joined EMERITUS as a Digital Marketing Manager and, later, as the Head of Performance Marketing. Anshul played a crucial role in scaling the business to $30 million USD while maintaining a healthy CAC%. Anshul managed a $15 million USD digital marketing budget and led a performance marketing team.

Anshul's most recent position was at Simplilearn, where they served as the Senior Director of Performance Marketing. In this role, they developed and implemented comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Anshul managed a team of 16 digital marketing professionals and ensured the successful execution of marketing campaigns.

Overall, Anshul has a wealth of experience in digital marketing, including campaign management, team leadership, budget management, and global marketing.

Anshul Agarwal completed a postgraduate diploma in digital communication management from MICA | The School of Ideas from 2012 to 2014. Prior to that, they obtained a Bachelor of Engineering (BE) in Electronics and Communications Engineering from Rajiv Gandhi Prodyogiki Vishwavidyalaya from 2005 to 2009. There is no information available about their earlier education, but they attended St Joseph's Convent School Sagar and studied Maths and Science. Additionally, Anshul Agarwal obtained a certification in Google Adwords from Google in November 2013.

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Timeline

  • Senior Director Performance Marketing

    July, 2020 - present

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