Barbara Castro

Barbara Castro is an experienced marketing and communications professional with a strong background in product marketing, CRM, and lifecycle marketing. Currently serving as a Product Marketing Manager at SimpliRoute, Barbara collaborates with cross-functional teams to enhance product positioning and execute go-to-market strategies. Previous roles include CRM & Lifecycle Marketing Specialist at Ria Money Transfer, where Barbara managed growth campaigns for a large user base, and Communications Manager for Veganuary and Pichara, driving marketing and public relations efforts in Latin America. Barbara's experience also encompasses content creation, instructional design, and journalism, highlighted by a tenure as Head Performing Arts Writer at El Mercurio Newspaper. Barbara holds a Master's degree in Strategic Design and Management from Parsons School of Design and multiple degrees from Pontificia Universidad Católica de Chile.