Mitch Krpata is a seasoned professional in UX content design and strategy with extensive experience across various industries. Currently serving as a Senior UX Content Designer at ezCater and a UX Consultant at SimpliSafe, Mitch has a proven track record in driving conversion rates and enhancing user experiences. Previous roles include Digital Content Strategy Lead at Embark Veterinary, where significant improvements in B2C sales funnels were achieved, and Senior UX Writer at CVS Health, focusing on telehealth and COVID-19-related content. Mitch's comprehensive background in narrative design and story development for digital products spans over a decade, including a notable tenure at StoryArc Media, where leadership in content strategy for the Poptropica brand was pivotal. Educated at Emerson College with a BFA in Writing, Literature, and Publishing, Mitch also has a rich history as a freelance writer and editor, contributing to multiple outlets in the video game and parenting sectors.
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