Idi Ortiz

Idi Ortiz is a highly skilled CRO Analyst at Simplistic, where they lead account strategy for multiple retainer accounts and conduct comprehensive analytics audits to identify growth opportunities. Previously, as a UX Designer and CRO Specialist at EducationDynamics, they enhanced partner site conversion rates through extensive data analysis and user research. Idi's journey in digital design began at Brigham Young University - Idaho, where they earned their degree and served in various roles focused on user experience and interface design. Their proficiency in tools such as Google Analytics, heatmapping, and A/B testing positions them as a pivotal contributor in optimizing user experiences and driving conversion growth.