Dean Crawford

Dean Crawford is an experienced marketing and category strategy professional currently serving as Director of Global Category Strategy - Potato at J.R. Simplot Company since August 2023. Prior experience includes leadership roles in category management for the potato sector at Simplot Australia Pty Ltd and the water category at Asahi Beverages. Dean has also held marketing management positions at Mattel and Fonterra, where notable achievements include overseeing brand strategy and performance for several major brands. A former non-executive director at Rare Cancers Australia, Dean's diverse background spans brand management and engineering, supported by a Mini MBA in Brand Management and dual master's degrees in business marketing and engineering manufacturing.