Simply provides asset finance to small and medium-sized businesses to help them purchase equipment, free up working capital and invest in growth.  It was founded in April 2017 by a team of industry specialists, in response to the need for innovation and disruption in the asset finance sector. Simply prides itself on having implemented the most forward-thinking and flexible technology in the sector to enhance its customer-facing proposition, and provide customers with a better, faster, simpler, more efficient service.  

Simply is majority owned by a Cabot Square Capital fund and has now recruited over 80 of the best people in the industry and attracted more than 2000 customers across a variety sectors including manufacturing, construction, transport and recycling.  

Please do get in touch, we’d love to hear from you. Call us on 0203 369 6000 to speak to a member of the team directly, or alternatively fill in the form below and we’ll be in contact.

Our office opening hours are 9am to 5pm.

Construction

Manufacturing

Simply Asset Finance

Simply Asset Finance's headquarters in London, United Kingdom

Mike Randall

Roumena Goscomb

Stefan Wolvaardt

Andy Trimmer

Ylva Oertengren

Richard Chadwick

The Sales Team at Simply Asset Finance is responsible for identifying and engaging with small to medium-sized businesses across various sectors, such as manufacturing, construction, transport, and recycling, to provide tailored asset finance solutions. This team includes Area Sales Managers, Broker Development Managers, National and Regional Sales Managers, and Sales Support Executives, who work collaboratively to build relationships with clients, understand their financial needs, and facilitate the acquisition of equipment to help businesses grow and optimize their operations.

Sales Team

The Finance Team at Simply Asset Finance is responsible for managing the company's financial health and ensuring accurate financial reporting. Their duties include overseeing financial transactions, maintaining ledgers, preparing budgets, conducting financial analysis, and ensuring compliance with financial regulations. They play a crucial role in strategizing for growth and providing financial insights to support the company's mission of innovation in the asset finance sector.

Finance Team

The Operations Team at Simply Asset Finance ensures the efficient execution and management of the company’s asset finance services. This involves streamlining processes, overseeing financial operations, optimizing funding strategies, and implementing innovative technologies to enhance customer service. The team plays a pivotal role in maintaining operational excellence and supporting the growth and satisfaction of Simply's diverse customer base.

Operations Team

The Credit and Risk Team at Simply Asset Finance evaluates the creditworthiness of potential clients and assesses the associated risks of extending financing. This team is responsible for conducting thorough credit analyses, underwriting loans, and developing risk management strategies to ensure sound financial decision-making and safeguard the company's assets. They aim to balance client growth opportunities with maintaining a robust risk profile for the business.

Credit and Risk Team

The Leadership Team at Simply Asset Finance consists of key executives including the Chief Risk Officer, Chief Financial Officer, Chief Executive Officer, and Chief Operating Officer. This team is responsible for setting the strategic direction of the company, managing financial performance, overseeing operational efficiencies, mitigating risks, and driving overall growth and innovation in the asset finance sector.

Leadership Team

The Development Team at Simply Asset Finance is responsible for creating and maintaining the technology solutions that drive the company's innovative asset finance services. This includes developing and refining the company's customer-facing platforms, integrating new technologies, and ensuring that systems are efficient, user-friendly, and secure. The team works collaboratively to implement cutting-edge solutions that enhance operational efficiency and improve customer experience.

Simply Asset Finance

Org chart

Teams

Sales Team

Finance Team

Operations Team

Credit and Risk Team

Leadership Team

Development Team

Offices

Simply Asset Finance

Org chart

Teams

Sales Team

Finance Team

Operations Team

Credit and Risk Team

Leadership Team

Development Team

Offices

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