JY

Jamie Yan

Principal Product Marketing Manager at Simpplr

Jamie Yan's work experience begins in 2014 when they worked as a Program Marketing Manager at Intrax. They focused on optimizing the marketing funnel through various channels such as paid ads, A/B testing, qualitative and quantitative research, email marketing, and social media.

In 2015, Jamie joined Tradecraft as a Growth Marketing professional. They focused on technical and data-oriented marketing functions, including product adoption rates, technical SEO, messaging optimization for paid ads, and creating email automation flows for user acquisition and retention.

During 2015, Jamie also worked as a Digital Marketing/Growth Marketing Consultant for small companies and startups, providing market intelligence, customer acquisition, and retention strategies. They applied their expertise in analytics, messaging/positioning, SEM, SEO, funnel analysis, CRO, and email marketing automation.

In 2016, Jamie joined QuestionPro as a Product Marketing/Product Marketing Manager, CX. They shifted their career trajectory towards product marketing after gaining experience in PR, program management, digital marketing, and growth marketing. They also spent time learning Python to enhance their problem-solving skills.

Currently, Jamie works at Simpplr as a Principal Product Marketing Manager since 2023. Their previous roles at Simpplr include Senior Product Marketing Manager and Product Marketing Manager.

Overall, Jamie's work experience showcases their expertise in product marketing, growth marketing, digital marketing, market intelligence, customer acquisition, and retention strategies. They have a strong focus on data-driven decision-making and utilizing various marketing channels to optimize results.

Jamie Yan's education history includes a Bachelor of Arts (B.A.) degree in Communications, Urban Studies & Planning from UC San Diego. They have also studied International Marketing at the Universidad Internacional Menéndez Pelayo. Additionally, Jamie Yan holds a certification as a Pragmatic Certified Product Marketer from Pragmatic Institute.

Links

Previous companies

Intrax logo
Tradecraft logo
QuestionPro logo

Timeline

  • Principal Product Marketing Manager

    June, 2023 - present

  • Senior Product Marketing Manager

    November, 2019

  • Product Marketing Manager

    April, 2018

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