Elena Parangoni

Elena Parangoni is a seasoned marketing professional with extensive experience in demand generation and global marketing operations. Currently serving as the Director of Demand Generation at SimScale since June 2025, Elena previously held multiple leadership roles at Formlabs from January 2019 to May 2025, culminating as the Global Growth Marketing Lead, where responsibilities included overseeing a team focused on user acquisition and retention. With a robust background in marketing operations, projects have included technology investments and analytics to enhance Formlabs’ marketing capabilities. Prior to Formlabs, experience includes positions at Expedia Group as a Marketing Specialist and Marketing Assistant, along with earlier roles at Orbico Group as a Brand Manager and at RisiAlbania as a Marketing Intern. Educational qualifications include a Master's Degree in International Marketing Management from The Berlin School of Economics and Law and a Bachelor's Degree in Business Administration and Political Science from American University in Bulgaria. Recognition for contributions in the field includes the 2020 PerForm Award and multiple MVP honors.