Barry Frey is the President and CEO of DPAA, the global trade and marketing association for the digital out of home (OOH) industry, and has over 10 years of experience in this role. They oversee all operational aspects and strategy while advocating for the digitization of the OOH industry through various initiatives such as the Video Everywhere campaign. Additionally, Barry serves on the Board of Directors for the IRTS Foundation and is a senior media advisor at Sonenshine Partners. With a background in senior leadership across multiple media organizations, Barry has played a significant role in transforming digital ad sales at Cablevision and driving innovative strategies in the media landscape.
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