Aaron Smith is a seasoned marketing professional with extensive experience in digital strategy, product design, and user experience. Currently serving as the Marketing Director at SimuTech Group and Founder & President of White Giraffe Design, Aaron has a proven track record of developing go-to-market strategies and data-driven marketing solutions. Previous roles include Director of Digital Strategy at FARM Buffalo and Director of Digital Experience at Sentient Science, where significant marketing initiatives and SaaS product development drove customer engagement and innovation. Aaron's educational background includes a Master of Fine Arts in Media Study from the University at Buffalo and a BA in Art & Technology from Allegheny College.
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