SINA is an online media company and MVAS provider in the People’s Republic of China and for the global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, the Company provides services mainly through SINA.com (online news and content), Weibo.com (microblog) and SINA Mobile (MVAS). 

Internet

Sina

Charles Chao

Eric Lu

Hong Du

Bonnie Yi Zhang

Ter Fung Tsao

Song-Yi Zhang

Yan Wang

James Jianzhang Liang

Yichen Zhang

The Operations Team at SINA is responsible for streamlining internal processes and optimizing resource allocation to enhance overall efficiency across the organization. They oversee financial management, talent development, and product operations, ensuring that SINA's diverse media services and platforms operate smoothly and effectively. This team collaborates with various departments to implement strategic initiatives that support SINA's mission of delivering quality content and services to its audience.

Operations Team

The Leadership Team at SINA is responsible for setting the strategic direction and overall vision of the company. This team, comprised of key executives such as the CEO, COO, and CFO, oversees operational management, financial performance, and ensures alignment with the company's goals to deliver engaging content and services to both the Greater China region and global Chinese communities. Through collaborative leadership, they drive innovation and growth across SINA’s platforms, including SINA.com, Weibo.com, and SINA Mobile.

Leadership Team

The Marketing Team at SINA is responsible for driving brand awareness and engagement across its various platforms, including SINA.com and Weibo. They analyze market trends and user behavior to inform campaigns, manage social media strategies to enhance audience interaction, and oversee specific projects like the Weibo Government Version to ensure tailored communication with target segments. Their goal is to effectively connect with local and global Chinese communities through innovative marketing initiatives.

Sina

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Board & advisors

Teams

Operations Team

Leadership Team

Marketing Team

Offices

Sina

Org chart

Board & advisors

Teams

Operations Team

Leadership Team

Marketing Team

Offices

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