DH

Daniel Hoffman

Sr VP Of Sales Transformation

Daniel Hoffman has extensive experience within the broadcasting and sales industries, currently serving as Sr VP of Sales Transformation and Group Head at Sinclair Broadcast Group since April 2013, overseeing day-to-day station operations. Prior to this role, Hoffman was Corporate VP of Sales at Granite Broadcasting from February 2007 to March 2013, managing sales operations for nine markets during a pivotal time for the company. Previous positions include Director of Sales at Nexstar Broadcasting Group, various roles including GSM and DOS at different TV groups, and Area Director of Sales at Comcast Cable from July 1990 to June 1999, where responsibilities focused on team-building, standards development, and leadership training. Hoffman's education in sales management and leadership includes participation in seminars with Steven Covey and Dale Carnegie.

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