Matthew Smith is a seasoned Creative Services Director with a robust background in media communications and film production. Currently, Matthew oversees the creative services department at Sinclair Broadcast Group, focusing on marketing and commercial production while optimizing workflows and aligning creative outputs with business objectives. Previously, Matthew held similar leadership roles at WGBA-TV and WXYZ-TV, where a track record of enhancing brand visibility and audience engagement was established. Matthew's career began in performance roles at Universal Orlando and Nickelodeon Suites Resort, and educational achievements include a Bachelor of Science in Media Communications and an Associate of Science in Cinematography and Film/Video Production from Full Sail University.
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