Sam Day

Creative Services Director (wear / Wpmi) at Sinclair Broadcast Group

Sam Day is an experienced media professional currently serving as the Creative Services Director at Sinclair Broadcast Group since September 2022. Prior to this role, Sam held the position of Director of Marketing and Broadcast Operations at WAAY-TV and served as Creative Services Director at WALA - Meredith Corporation for nearly a decade. Throughout the career, Sam has demonstrated expertise in developing research-based campaigns, managing media efforts within budget constraints, and driving significant ratings growth. Additional experience includes leading creative teams, executing multi-platform marketing strategies, and producing various promotional content across different formats. Sam has a background in technical production roles and is pursuing a Bachelor of Arts in Communications at Waldorf University, projected to graduate in 2026.

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