Successful Shopify stores are not defined by design alone - but by clarity, structure, and how effectively customers move through the buying experience.

I work with Shopify brands to improve performance through UX, conversion optimisation, and custom development, making direct, measurable improvements to how their stores operate.

Because I also write and implement code, I don’t just recommend changes - I build them. From custom Shopify sections to structural improvements, everything is executed with performance in mind.

Whether it’s a new build or an existing store, the focus is always the same: turning existing traffic into higher revenue.

Based in Sydney, Australia - Working with Shopify brands globally to improve store performance through UX, structure, and development-led optimisation that directly impacts conversions.

Sinead O'Toole Design

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Sinead O'Toole Design

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