Andy Lua

Andy Lua serves as the Regional Director for the Nordics at the Singapore Economic Development Board (EDB) since 2017, after holding various managerial roles focusing on European trade relations, consumer industries, and logistics. Responsibilities have included liaising with embassies and agencies to foster bilateral investment, managing key accounts within the consumer packaged goods sector, and conducting studies to enhance Singapore's business competitiveness in logistics and connectivity. Previously, Andy Lua gained experience as an intern at Changi Airport Group and a brand ambassador for Diageo, along with a brief tenure as a Chemistry Tutor at the Ministry of Education, Singapore. Academic credentials include an MSc in Public Policy & Administration from The London School of Economics and a Bachelor of Business Administration from the National University of Singapore.