Singer Reimagined SA was born from an encounter between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well-known watch designer. 

As we at Singer love the icons of automotive design, so too are we fascinated by the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s and 1970s, by the love for the engineering complexity of the automatic chronograph and by the authentic connection between automotive and horological worlds. We create mighty timepieces that would reimagine high-watchmaking. 

Our watches are defined by that guiding principle: the need to improve, ignore convention, edge closer to perfection and ask “what if?” We believe that beauty comes from the uncompromising pursuit of functionality, obsessively searching for ways to optimize every elemental strand of design. 

Nothing would have been possible without this team of industry experts, who bring together an unparalleled depth and breadth of skill and experience. Just as Agenhor has played a pivotal role in the development of this revolutionary chronograph, so too has every manufacturing partner made an invaluable contribution.

Being part of the Singer Reimagined adventure is not about playing it safe, it is about authentic collaboration, united by a need to explore beyond the boundaries of traditional swiss mechanical watchmaking in search of a brush with perfection.

Singer Reimagined

Org chart

Teams

Offices

Singer Reimagined

Org chart

Teams

Offices

Related companies