Sinica Management Group: Innovation, Sustainability, and Global Growth

Founded in 2018, Sinica Management Group is an Italian holding company specializing in international business development and investment management. It operates across the full consumer electronics value chain—from sourcing and production to import-export, distribution, and retail. Innovation and sustainability are core values, supported by direct infrastructure in China and Europe.

Sinica played a key role in Xiaomi’s growth in Italy, managing Xiaomi Stores in Milan, Turin, and Genoa. In 2025, Sinica will become the exclusive retail operator of Xiaomi in Italy, solidifying a trusted partnership.

Committed to a circular economy, Sinica offers trade-in, refurbishment, and regeneration services to reduce electronic waste and CO₂ emissions. It also promotes green logistics and responsible sourcing.

Shopycool Srl, a Sinica business unit, was created to meet Europe’s demand for innovative tech. With offices in China, Shopycool developed the Shopytech brand and its own retail format, Shopycool Store, where technology and sustainability meet.

Sinica’s direct relationships with top manufacturers (e.g. Xiaomi, Oppo, Huawei) enable full control over quality and logistics. Its integrated model accelerates market entry for emerging tech trends.

Recognized with multiple China Awards, and member of CNCC, Confindustria ASEAN, and Italy-China Chamber of Commerce, Sinica is expanding its European footprint and investing in green, digital, and AI-powered solutions.

By 2025, Sinica aims to lead Europe’s sustainable tech retail sector, combining innovation, operational excellence, and global partnerships to shape the future of consumer electronics.

Sinica Management Group

Org chart

Teams

Offices