Eli M. is an experienced executive with a robust background in operations and leadership within the fashion industry. Currently serving as Chief Operating Officer at SIR the label since November 2020, Eli oversees team leadership and financial analysis. Previously, Eli held the position of Head of Operations at alice McCALL from February 2013 to November 2020, focusing on cross-functional team leadership and strategic planning. Prior experience includes roles as General Manager at Urban Addiction pty ltd, where Eli specialized in financial analysis and global sourcing, and as Head of Production and Sourcing at Camilla Australia, with a strong emphasis on strategic planning and product sourcing. Eli began the career as Group Capacity Planning Manager at Specialty Fashion Group, engaging in project management and strategic planning.
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