Sirdar
Jonathan Thompson currently serves as the Managing Director at Sirdar Holdings Ltd, a company under The DMC Group. Prior to this role, Jonathan held various positions within DMC Creative World, including Executive Director and Managing Director for the Northern Europe Region. Before joining DMC, Jonathan worked at Anheuser-Busch InBev as an Account Manager and at Focus DIY as a Deputy Manager. Jonathan holds a degree from the University of Northampton and attended Wigston College of Further Education and South Leicestershire College for his education.
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Sirdar
At Sirdar we have a strong fashion and design heritage. Known worldwide as a go-to brand for yarn, Sirdar established its fashion credentials early on. Opening its own in-house design department in 1934. It was the first hand-knitting brand to editorially feature in fashion magazines and collaborated with British design icon Mary Quant and other leading knitwear and fashion designers. Sirdar continues to invest in its connection to fashion today, working with up-and-coming designers in the industry as well as maintaining its own in-house design capability. The commitment is in the details. It uses fashion stylists to direct its photography to ensure it continues to speak to an audience that’s passionate about fashion.