Sona Cederquist is an accomplished marketing and analytics professional with extensive experience in ad effectiveness and consumer insights across various industries. Currently serving as Senior Director of Ad Effectiveness at SiriusXM since September 2020, Sona previously held key positions at Pandora as Director and Senior Manager of Ad Effectiveness, and at AOL as Manager of Consumer Analytics & Research. Additional experience includes roles as Senior Market Research Analyst at InsightExpress and Project Manager at MARKET DYNAMICS, INC. Sona began a career in marketing as an intern at Eli Lilly and Company. Educational credentials include an MBA in Marketing from the University of Michigan and a Bachelor of Arts in Economics and Political Science from the University of Chicago.
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