Ipek Duman is an experienced marketing professional with a strong focus on digital and B2C marketing. Currently serving as a B2C Marketing Executive at Şişecam since August 2022, Ipek manages integrated communication processes for Paşabahçe to enhance brand awareness. Prior roles include Digital Marketing Manager and Digital Marketing & Social Media Specialist at Pasabahçe, where responsibilities encompassed overseeing digital marketing initiatives, budget planning, and managing relationships with various agencies. With a career spanning various industries, including experience at Oriflame Cosmetics, Tagged Design Management, McCANN Istanbul, and ALICE BBDO, Ipek has developed a comprehensive skill set in digital strategy, campaign execution, and brand communication. Ipek holds a Master's degree in Public Relations from Galatasaray University and a certificate in Strategic Media Communications from New York University.
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