Paul Armstrong

Paul Armstrong is an accomplished professional with extensive experience in technology, digital strategy, and business growth. Currently serving as a Volunteer Advisory Board Member for the Starlight Children's Foundation Australia, Paul provides expertise in technology, data, and emerging industry trends to support seriously ill children. As a Founding Partner and CEO at Sitback, Paul leads strategic vision and growth for a company specializing in Experience Design and digital platform support. Additional roles include board memberships at TIX.co and CNS Precision Assembly, as well as past leadership positions such as Chairman of Digilante and CTO at Lasttix.com.au. Paul's career also includes foundational roles in software engineering and solutions architecture, complemented by a Bachelor of Commerce from the University of Birmingham.