Edwin Yap is a seasoned data professional with 11 years of experience in the market research industry. They currently serve as a Senior Data Engineer at Sitecore, focusing on data engineering, PowerBI, Microsoft Fabric, SQL, and Python. Previously, they held roles at GfK, including Assistant Manager, Media, and Senior Data Production Executive, where they managed the end-to-end data lifecycle. Edwin obtained both a Bachelor's in Information Technology with a specialization in Web Development and a Diploma in Information and Communication Technology from the Asia Pacific University of Technology and Innovation.
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