Lydia Herrera currently serves as the Senior Director of Digital Experience & Performance Marketing at Sitecore, having joined in March 2025. Previously, Lydia held the role of Director of Acquisition Marketing at Chief and led digital marketing and demand generation efforts at Skillsoft, achieving significant year-over-year lead generation growth and conversion rate improvements. Lydia's experience also includes leadership positions at HCL Software and IBM, where strategic initiatives resulted in notable increases in user engagement and conversion rates. Complementing a robust professional background, Lydia holds a Bachelor of Journalism from The University of Texas at Austin and an MBA from NYU Stern School of Business.
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