Alex Macoun

Alex Macoun is an experienced executive who has led strategy, analytics and transformation teams to major milestones in both large corporate and scale-up environments.

In addition to driving strategy for SiteMinder, Alex and her team lead the cross-functional delivery of our portfolio of strategic programs, including SiteMinder Pay and Demand Programs, and the acceleration of SiteMinder’s offering to multi-property groups and the Little Hotelier segment. An advocate for women in leadership and tech, she was instrumental in launching the Women@SiteMinder Employee Resource Group in April 2021. She also has responsibility for SiteMinder’s environment and social impact initiatives.

Before joining SiteMinder in July 2020, Alex was a general manager at the Commonwealth Bank of Australia, where she led strategy & analytics for the retail bank and customer data management and remediation for the group. Prior to this, Alex was the first Group Executive for Product at data analytics company Quantium, where she led a business transformation to establish the team and orient the company for product-driven growth. Alex also spent 12 years in strategy consulting with The Boston Consulting Group, where she focused on technology-led growth and transformation for clients in financial services and media.

Alex holds Bachelor Degrees in Arts & Law, with Honours, from The University of Sydney, and has a Masters of Business Administration, with Distinction, from the Harvard Business School.