Greer Abbott

Greer Abbott is an experienced marketing professional with a strong background in brand marketing, product marketing, and communications across various sectors, including travel, hospitality, and technology. Currently serving as the Senior Global Brand Marketing Manager at SiteMinder, Abbott has developed and executed GTM strategies globally for the Little Hotelier product. Previous roles include Group Marketing Director at Imperium Capital Group Pty Ltd, where strategic planning and demand-generation activities were pivotal across 19 businesses, and as Global Marketing & Communications Specialist at Agilent Technologies, focusing on B2B strategies. Abbott has also held significant positions at Sabre Corporation, leading corporate communications and marketing initiatives across the South Pacific and EMEA. Academic qualifications include a Master's degree in Communications from RMIT University and a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Charles Sturt University.