John Halliday is a Salesforce Director at SiteRx, where they guide the Salesforce CRM platform and collaborate with stakeholders to enhance operational efficiencies. With over 22 years of experience in Salesforce solutions, they have held various roles, including Sales Solution Architect at Zennify and Vice President of Sales & Marketing at Advent Software. Previously, Halliday served as Principal at Peak Tide Performance and received recognition for achieving sales quotas at SS&C Technologies, Fiserv Investment Support Services, and Techfi Corporation. They continue to leverage their extensive knowledge and leadership skills to drive technological and strategic advancements within organizations.
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