Isabel Godinez

Isabel Godinez's work experience includes:

1. Head of Marketing at Sitrack.com since September 2022.

2. Gerente Senior de Mercadotecnia y Nuevos Proyectos at Grupo Mariscal since September 2019. In this role, they implemented comprehensive marketing and communication strategies nationwide, resulting in a 90% increase in clients and a 70% increase in sales. Isabel also developed new products, expanded the customer base by 28%, and transformed the company's approach to become customer-centric.

3. Marketing Communication Coordinator at Samsung Electronics from June 2016 to July 2017. Isabel designed and executed marketing and communication strategies for the printing and appliances categories, achieving a 10% increase in awareness and a 25% increase in sales compared to the previous year. Isabel also organized successful events by improving internal and external customer relationships.

4. Coordinador de marketing at Price Shoes México from February 2015 to June 2016. Isabel effectively coordinated marketing activities in stores across the country, implemented a successful branding campaign at mass events, and led internal communication projects to build a reliable reputation for the department.

5. Analista de Programación at TV Azteca from 2012 to 2014. Isabel developed marketing strategies, analyzed audience ratings, and presented programming data to support strategic decisions.

6. Periodista at Centro de Información Online from March 2010 to September 2011.

Overall, Isabel has demonstrated their expertise in marketing, communication, and strategy development across different industries and organizations.

Isabel Godinez holds a Master of Business Administration (MBA) degree from IPADE Business School, which they completed between 2017 and 2019. In 2022, they obtained a Diploma in Marketing Analytics from Wharton Executive Education. Isabel also completed a Diplomado in Negocios Digitales at Universidad Iberoamericana, Ciudad de México in 2020. In 2018, Isabel participated in an exchange term at MIP Politecnico di Milano. Isabel previously studied Branding and Strategic Brand Management at Universidad La Salle from 2012 to 2013 and completed a Bachelor's degree in Communication at Universidad de las Américas A.C. from 2008 to 2011. Additionally, they obtained a certification in Marketing Analytics from Wharton Executive Education in 2022.