1. Why clients call us
When brand/product leaders need to make decisions on their drug or medical device but have an incomplete understanding or need their internal perspectives challenged of their external environment. 

The goal: Inform strategy with a deep evidence-based, understanding of their environment incorporating multiple appropriate research methodologies.   

𝟐. Our clients typically suffer from one of these...
- Have an idea for a novel product but is not sure if there is a market/unmet need and how it would be commercialised
- Are looking to in-license an innovative drug but do not understand the technology/mechanism/delivery method
- Their product is underperforming in sales despite being innovative/newer than the competition.
- Are facing a major competitor who will read out data, or enter their market and need to prepare responses to it
- Need to put together a business case for funding or improvement actions for their division or team and with a better understanding of competitors’ performance

𝟑. Our ideal client
Brand/product level leader (including founders of startups) in pharma and MedTech, with team capacity, skill gap or compliance constraints to conduct in-depth market understanding with secondary and primary research in-house  

𝟒. What clients get when working with us
- An assessment of their needs, aims, and challenges, followed by an outlined methodology to address the project using a multi-discipline external research approach (Competitive intelligence, market research, scientific literature review, expert interviews)
- A collaborative phased approach enables findings to be shared during the project and the co-creation of an output deliverable that will enable them to achieve their goals
- Final report with all findings, recommendations on next steps, and continuing support where appropriate, which can be delivered as a workshop to increase enagement, adoption and creation of detailed actions for the team

Sivan Consulting LTD

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