Six Six is a new kind of eyewear and optical destination.
Founded by Emma and Nat, who bring over 25 years of wholesale and retail expertise across APAC, and advanced clinical optometry experience, Six Six combines industry knowledge with a vision to reshape what eyewear retail can be. The name itself comes from the measure of perfect sight (the metric equivalent of 20/20 vision) and reflects a mission to deliver clarity with both style and substance. The first location opens on Little Collins Street in Melbourne’s CBD in late 2025, with plans to scale nationally as the brand grows.
At the heart of Six Six is a carefully choreographed journey. Customers are hosted rather than processed, moving seamlessly from welcome and browsing through to private consultation, precision fitting, and thoughtful aftercare. This approach blends best-in-class eye care with the refinement of luxury fashion and hospitality. The interiors, service touchpoints, and even product curation are designed to slow down the experience, allowing space for individuality, connection, and discovery. Over time, the brand will expand beyond eyewear into complementary categories such as leather goods, jewellery, and fragrance, extending this sense of considered lifestyle into new arenas.
Six Six sets out to redefine optical retail in Australia. Where most practices feel dated, clinical, or transactional, Six Six offers something immersive, stylish, and human.
It is built for style-conscious professionals, CBD shoppers and tourists who value design and personal service. The goal is to create a nationally recognisable brand
that stands as a new benchmark: luxurious yet approachable, immersive yet efficient, style-forward yet personal. Six Six is a place where eye care feels elevated, retail feels curated, and time spent becomes part of the experience.

SIX SIX Store

Org chart

Teams

Offices

SIX SIX Store

Org chart

Teams

Offices

Related companies