Daniela Niemann is an experienced professional in digital business and eCommerce, currently serving as Director of eCommerce, Lead Management & Self-Service B2B at SIXT since April 2022, focusing on enhancing B2B Sales and Aftersales through digital innovation. Prior to this role, Daniela was a Senior Executive Manager for eCommerce B2B at Zeppelin Baumaschinen GmbH and contributed to corporate development and digital business initiatives. With a background at Capgemini Invent as a Manager specializing in digital service innovation, Daniela has also held various positions at Siemens and highQ Computerlösungen GmbH, where responsibilities included leading marketing strategy and communications. Educational qualifications include Master’s degrees in International Management from CEMS and Università Bocconi, alongside a Bachelor’s degree in General Management from EBS Universität für Wirtschaft und Recht.
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