Laurent Audo

Laurent Audo is an experienced professional in the automotive industry with a strong background in sales, marketing, and operations. Currently serving as the Used Cars Sales and Purchase Director at SIXT since January 2020, Laurent focuses on purchase, sales, marketing, and online activities in both B2B and B2C channels. Prior to this role, Laurent held various positions including Used Cars Sales Director at Hertz and National Franchise Director at Sixt France, demonstrating expertise in market intelligence, pricing strategies, and customer loyalty improvement initiatives. With extensive experience at Groupe Volkswagen France in various marketing and sales roles, Laurent successfully managed product lifecycles, launched hybrid vehicles, and achieved significant sales performance improvements. Laurent holds a DESCAF degree from Brest Business School, specializing in business, marketing, and finance.