Lisa Friedl

Lisa Friedl has a diverse professional background with experience in product management, community management, process management, and HR specialization. Starting as a Junior Product Manager at FTI Group, Friedl progressed to roles at TERRITORY webguerillas, BMW Group, and Capgemini Invent, where responsibilities included HR marketing and recruiting. Most recently, at SIXT, Friedl held multiple senior positions in products and franchise markets, emphasizing B2P (business-to-partner) strategies. Academically, Friedl earned a Bachelor of Arts in Tourism Management from Hochschule München, followed by studies in Business Administration at Universidad de Las Palmas de Gran Canaria, and a Master of Arts in Strategic and International Management from Technische Hochschule Deggendorf.