Maik Walter

Maik Walter is an experienced professional in the field of business intelligence and analytics, currently serving as the Global Head of BI - Reporting & Analytics at SIXT since May 2022, where a central analytics function supporting various business units was established. Previous roles include Senior Director of Commercial Analytics, where modernization of the BI landscape was spearheaded through a cloud-based tech stack and integration of data science models. Prior to SIXT, Maik was Head of Insights, Reporting, & Planning at Philip Morris International, overseeing cross-functional projects and defining a global data strategy. With a background in consumer behavior, Maik has held various research and consulting roles, including a PhD phase at the Institute for Marketing and Customer Insight. Maik holds a PhD in Marketing with a focus on Consumer Behavior from the University of St.Gallen, a Master of Science in Neuroscience from Freie Universität Berlin, and a Bachelor's degree in Psychology from Universität Klagenfurt.