Marcel Mittag

Marcel Mittag is an accomplished professional with extensive experience in commercial channel development and marketing within the automotive industry. As the Director of Commercial Channel Development at SIXT since November 2023, Marcel is responsible for leading strategic initiatives. Previously, Marcel served as Head of Channel Development at Automobili Pininfarina, where responsibilities included global sales channel strategy, retail network development, and CRM implementation. Earlier roles at Rolls-Royce Motor Cars involved defining brand strategy and leading successful marketing campaigns, while initial experience at BMW of North America focused on CRM strategy and customer journey definition. Marcel's educational background includes a Bachelor of Science in International Business from Maastricht University and studies at Singapore Management University.