Priscilla A.

Priscilla A. is a professional with extensive experience in CRM marketing and project management, currently serving as a Professional SEO Content Project Manager at SIXT since May 2022. In this role, Priscilla manages email and push notification campaigns in Salesforce Marketing Cloud, conceptualizes international B2C newsletter strategies for over 20 markets, and optimizes email performance through targeted A/B testing. Prior to SIXT, Priscilla held multiple positions at Westwing, where responsibilities included coordinating newsletter processes and supporting user segmentation in the DACH region. Priscilla's earlier experience encompasses a working student role in CRM marketing at Joyn GmbH and internships in editorial departments at ProSiebenSat.1 Media SE and Constantin Entertainment. Priscilla holds a Master of Arts from the University of Tübingen and a Bachelor of Arts from the University of Regensburg, complemented by studies at the University of Otago.