Alex C.

Chief Marketing Officer at Sizzle

Alex C. has extensive experience in marketing, content creation, and community building. Alex began their career in 2009 as a Marketing Consultant, Producer, Content Creator, and Writer for YouTube. In 2013, they worked as an Illustrator and Video Producer for WWE. Alex then worked as a Community and Marketing Manager for AVerMedia Information Europe BV in 2014, a Social Media Manager and YouTube Specialist for Everyeye in 2015, a Gaming and Social Media Manager for 3dRudder in 2016, a Marketing Director for Parsec in 2017, and a Chief Marketing Officer for Sizzle in 2019. Throughout their career, Alex has worked with and consulted for some of the top companies and startups in gaming, esports, tech, and entertainment, focused on building and managing highly engaged communities through influencer marketing, developing unique engagement features and programs, and executing innovative and successful strategies to millions of active players. Alex has also written, edited, and produced weekly gaming content that reached over 8 million viewers and 37,000 subscribers on two YouTube channels, managed up to 40 video editors from 15 different countries, developed cross-promotional social media campaigns, established branding and marketing strategy for Parsec, created and executed marketing strategy focused on showcasing the benefits of Parsec for several gaming communities and franchises, kickstarting over 10x in growth/retention, and millions of signups, organically grew the Parsec YouTube channel to 7,500 subscribers and hundreds of thousands of views per month, and built the Italian division for the biggest YouTube network in the world.

Alex C. has a Bachelor's degree in Law and Marketing from Law and Marketing University - Magna Grecia UMG Catanzaro, and a GED: Scientific Degree from Liceo Scientifico Pietro Mazzone.

Links

Timeline

  • Chief Marketing Officer

    November, 2019 - present