Will Hoverman is a seasoned professional with extensive experience in client success and digital media management. Currently serving as a Senior Client Success Manager at Skai since December 2020, previously known as Kenshoo, Will has a strong background in paid search and digital marketing. At Empower, Will held the title of Senior Specialist in Search, assisting notable brands like PetSmart and LasikPlus in executing effective paid search and display campaigns. Early career roles include Media Manager at Progressive Turnout Project, Media Assistant at Hiebing, and various internships focused on digital media and political campaigning. Will holds a Bachelor's Degree in Political Science and Government, along with Journalism and Mass Communication from the University of Wisconsin-Madison, and has studied at Sciences Po.
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