Sveta Hackney

Sveta Hackney is an accomplished marketing and content strategy professional with extensive experience at Skanska since July 2007, currently serving as Senior Content Strategy Director. Sveta develops and executes national public relations and branding initiatives for various markets, including Aviation and Healthcare, while overseeing the creation of marketing materials such as brochures and executive summaries. Previous roles at Skanska include Content Strategy Director, Market Strategy Solutions Manager, and Healthcare Center of Excellence Business Manager, demonstrating a robust background in brand initiatives and marketing deliverables. Sveta's early career includes positions at ACS-Multimedia Advertising as Senior Account Executive and Account Executive, where marketing strategies and client recruitment plans were developed. Sveta holds a Bachelor of Science degree in Marketing from Western Kentucky University, completed in 2004.