Darren Frei

Darren Frei is a seasoned digital content strategist, writer, and editor with extensive experience in the industry, currently serving as a Senior Branded Content Editor at Skift since February 2022. At Frei Agency, LLC, established in November 2017, Darren focuses on helping clients develop their brand narratives through data-driven content strategies. Previous roles include Editorial Lead at Aero and various editorial and consulting positions at Skift, where contributions included aiding the travel industry with strategic content solutions. With past leadership roles at Pace Communications and ShermansTravel, alongside a strong educational background in Communications, English, and Journalism from the University of Utah, Darren brings a wealth of expertise in crafting impactful brand storytelling and content experiences.