Greg Klassen

Greg Klassen is a seasoned professional in tourism marketing and consulting, currently serving as Senior Director at both Skift Advisory and Twenty31 Consulting, a Skift Company, since November 2023 and October 2023, respectively. With extensive experience that includes leadership roles such as Interim President and CEO at Destination Canada and Senior Vice President of Marketing Strategy and Communications, Greg has a proven track record in developing innovative marketing strategies and enhancing international tourism brands. Additionally, experience includes senior marketing positions at TELUS and AT&T, where Greg focused on B2B marketing strategies and consumer engagement. An MBA in International Management from Thunderbird School of Global Management complements a solid educational background that includes a Bachelor of Arts in Economics from the University of Victoria.