Yaroslav Efanov

Yaroslav Efanov is currently the Head of SMM at Skillbox, where they prepare SMM strategies and manage relationships with internal departments and agencies. Previously, they served as the Head of SMM at ivi.ru, leading the SMM team and successfully developing a TikTok account with over 100K followers. Yaroslav's earlier roles include Social Media Director at Affect and Senior Account Manager at Comunica / Golin Moscow, where they worked with high-profile clients such as Tele2 and Burger King, achieving notable recognition in industry awards. They hold a Master's degree in Public Relations from Peoples’ Friendship University of Russia.